Communication and political culture

In this Prishtina Talks presentation, the university professor and sociologist Ferdi Kamberi — an active academic author, who has just published the third book of a trilogy on the dilemmas of transition — takes up in depth political communication and political culture in Kosovo, subjects that in his view often polarise society and produce verbal crises of confrontation, if not physical ones.

Kamberi begins with the context of his book “Komunikimi politik”, written during the pandemic, when society was unsettled by conspiracy theories and the influence of social media was particularly visible. He examines the deficit of political culture in Kosovo, arguing that political culture is “the foundation stone of democracy”, its real test, and that among us that stone is still weak. He uses Yuval Noah Harari to place the global crisis of democracies in context, and Marshall McLuhan to explain how the mass media and the internet have created new “macro-cultures” that shape political opinion.

In the central part, Kamberi develops his analysis of political communication in Kosovo: how the various political actors, from leaders to activists, use social discourse to produce narratives or to dismantle them; how the enormous growth in internet use has channelled political debate into new forms; and why the political education of citizens remains a great challenge in Kosovar society. He examines globalism and its effects on local political identity, the role of the media in forming public opinion, and why political parties so often fail to build a durable political culture beyond the electoral cycle.

The lecture closes with practical reflections on the role of the media, on the dealings between journalists and politicians, and on what it means to build healthy political communication in a young democracy such as Kosovo.

Some of the points covered: 📌 The book “Komunikimi politik” as the continuation of a trilogy on transition 📌 Political culture as the real test of democracy 📌 The global crisis of democracies according to Yuval Noah Harari 📌 Marshall McLuhan, and the “macro-cultures” created by the media 📌 The internet as the channel of political debate in Kosovo 📌 Social discourse, and the role of political actors 📌 Globalism, and its effects on local political identity 📌 The challenges of educating citizens politically

📍 Prishtina Talks